Cleaner living,
one text away.

Text or photo any product label. Get an ingredient score, red flags, and a cleaner swap. No app download. No login.

Text me a product → See how it works

Text +1 (647) 360-6404 — works on any phone

Three steps. No app required.

1

Text or photo a product

Send a product name, barcode number, or snap a photo of the ingredients label — Morel reads it all.

2

Get a score

Morel scores the product out of 100 and calls out the specific ingredients worth knowing about.

3

Get a clean swap

On paid plans, Morel recommends one specific cleaner alternative — named product, no vague advice.

Every product you eat, apply, or live with.

🥦

Food

Packaged foods, snacks, drinks, condiments, baby food.

🧴

Skincare

Moisturizers, sunscreen, serums, makeup, shampoo.

🏠

Home

Cleaning products, candles, laundry detergent, air fresheners.

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Lifestyle

Supplements, vitamins, protein powders, wellness products.

Real results, direct to your phone.

Send a photo of any label — Morel reads the ingredients directly using AI vision and scores it in seconds.

Works for blurry labels, foreign products, anything with an ingredients list.

oatly oat milk
Oatly Oat Milk — 58/100 ⚠ Rapeseed oil (inflammatory seed oil) ⚠ Dipotassium phosphate (unnecessary additive) Otherwise clean. Watch the seed oil if you're sensitive. Cleaner swap: Elmhurst Barista Oat — just oats, water, salt. 89/100. → morel.chat/r/elmhurst
[sends photo of moisturizer label]
Got it — reading the label...
CeraVe Moisturising Cream — 44/100 ⚠ Fragrance/parfum (hides unlisted chemicals) ⚠ Parabens (endocrine disruptors) Decent base, dated preservative system. Cleaner swap: Vanicream Moisturizing Cream — no fragrance, no parabens. 88/100.

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Free
$0
10 scans per month
  • Product score out of 100
  • 1–3 specific red flags
  • Text, barcode, and photo scanning
  • All product categories
Start texting →
Wild
$9.99 /mo
Everything, unlimited
  • Everything in Clean
  • Clean recipes via SMS
  • Crunch Circles (coming soon)
  • Weekly ingredient drop
Go Wild — $9.99/mo